Shouldn’t some of your ad spend go toward a great experience?

I think John Wanamaker’s famous quote did digital marketers a disservice.

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

We now know with amazing accuracy which advertising isn’t working, thanks to the digital data we can collect.

What we forget is just how much effort Wanamaker put into his stores.

* He guaranteed his merchandise in print.
* He allowed customer to return items for cash.
* He was the first to use price tags.
* He was the first to add a restaurant to a department store.
* He filled the store with art and pipe organ music.

That’s not all.

While he may have lamented the inefficiency of his advertising, he was focused on the experience that his visitors had when they visited the stores.

Our job is to help you find the things that could be game changers in your digital store. Along the way, we’ll find the little things that make the whole experience feel amazing.

This is the Wanamaker quote we should all be sharing:

“When a customer enters my store, forget me. He is king.”

Request a free consultation and find out how we take the risk out of making your visitors royalty.