Your web visitors are judging you. Their judgement is harsh and final. It is based on less than a preponderance of evidence. An indictment means they leave for a competing site.

Who is your lawyer in web development? Who is looking at the evidence to see if you should be judged harshly?

Brian Massey is going to show you how to do an evidence-based online marketing. The forensics on the web are cheap and inexpensive. Yet most digital marketing teams are not employing these new technologies.

Are you waiting for precedence? Well, it’s in.

Brian will show you examples of how behavioral science has saved some marketers and turned others into stars. He’ll discuss:

1. Why every digital marketer must be a scientist
2. The cost of not using behavioral data in design
3. The new way of designing
4. How to answer almost any marketing question with data