The days of “Launch and See” campaigns are behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch. In this session, you’ll discover how to integrate behavioral science into your daily campaign development with specific tools and techniques. These are the proven strategies that will increase conversion optimization.

At the end of this session, you’ll be able to:

• Develop a better understanding of your audience, its needs, and its behaviors
• Launch campaigns with greater understanding and data-driven precision
• Use and understand the data from your results more efficiently for future tests