CMBXP is three full days centered around learning and connecting for artists, creatives, and the creative-minded. Join us September 20 – 22nd in Austin, Texas, and build your daily schedule of hands-on workshops from these four programming tracks: Artistry and Skills Development, Business, Marketing, and Storytelling.
Writing Killer Conversion Copy: Getting Past the Bouncers in Our Brains (September 20 @1:15)
Before you can write persuasive copy for your website, landing page, ad or email, you must come to terms with the bouncers standing at the doorway to our readers’ brains. Brian Massey will introduce you to these brutes and show you how to create words and images that get in the door to the human brain.
