Mobile Marketing and Geo-Relevance: The Power of Location Marketing
The future of mobile marketing is dependent on intermediaries according to Tim Hayden.
Entries by Brian Massey
The Site as a Service: Core Conversion Marketing Strategies
The core online sales conversion marketing pattern that service and Web 2.0 sites should adopt is the “Site as a Service Pattern.” This is the fifth and last of the core conversion strategies in this series.
Social Media and Search – Visual Live Blog: Innotech Portland-Giovanni Gallucci
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual […]
Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon
Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
Is This the Year of Conversion Rate Optimization?
This is the year for conversion rate optimization. Still we have to remember that website optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.
$4 Million for 35 Subscribers: Does Newsday’s Online Newspaper Have a Sales Conversion Problem?
Conversion analysis reveals missed opportunities. What is the proper way to charge for online content and increase the number of subscribers? The New York Observer paints a pretty stunning picture of one attempt to launch an online newspaper website. Was it to be expected, or is this an online sales conversion problem? The article states […]
Why Landing Pages are Important for Dynamic Targeted Banner Advertising
You wouldn’t play tennis without a racquet, would you? The only ball I was able to return across the net bounced off my head. Not only was I missing every shot, but I was experiencing bodily injury. RANT WARNING – If you are already using landing pages for your targeted banner advertising, you can proceed […]
eMarketing Principles: Words that Convert
Persuade with passion. Engage with the unexpected. His face was slightly ashen, and had clearly fallen since he first entered the conference room. I felt a lump in my stomach as he reviewed the revisions to the copy he’d written just a week earlier. I was a bit sick at being part of this, but […]
7 Things Marketers Can Learn from Pro Wrestling
Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. […]
Avoiding the Marketing Strategies that Don’t Convert
Design your website around the strategies that drive leads and sales and avoid the marketing strategies that don’t convert. I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage […]
