Google Analytics and the Accidental Porn Site
Guest writer Susan Lahey tells the story of the surprise she got when she installed Google Analytics on her site.
Entries by Brian Massey
Lessons from Groupon: How to Succeed with Email
Whatever you think of deals site leader Groupon, you can’t argue with their amazing success. Since 2007, Groupon has built an email list of 50 million subscribers and have kept them enraptured even though they send an email almost every single day. Is it the deals? I would argue that it is not. Groupon: Is […]
How Buyer Personas will Rock the Conversion Rates of your Landing Pages
An easy way to model your best visitors into 4 modes of research, the limits of demographics for buyer personas and how to overcome them, how to use analytics to uncover persona behavior. And we finish up with a fun conversion quiz to test your knowledge. Demographics can lie to you. In fact, they often […]
Landing Pages, Email Frequency and Social Media Conversion: For Further Study
This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.
Research: Websites That Follow Convention are More Trustworthy, Convert Higher
What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. An 11-minute Summary of Webpreep’s Research on the Web 1:43-People trust more attractive websites. 2:21-Attractive websites […]
Conversion in a Social World [INFOGRAPH]
In this infographic Tim Ash tells marketers how to convert more of their social followers to clients and prospects, including measuring social media.
Using "Bacn" to Convert Demo "Tryers" to Buyers
Service sites have an advantage: you can try the product right there on the Web. They have a disadvantage, though: two conversions to buy. I analyze some bacn I received from simple CRM site Pipedrive. I provide some best practices for this overlooked strategy.
The Markishing Department, Testing Demos and Calls to Action: For Further Study Oct 15
Content Marketing in a Blink: The Content Grid v2 [Infographic] | Eloqua Blog Oct 18, 2011 03:59 pm Does your company have a Markishing department yet? That’s a Marketing/Publishing department, and if you don’t you better start working on it. This infograph from Eloqua illustrates the power of content at various stages of the purchasing […]
Usability Testing at the Conversion Conference with Steve Krug [INFOGRAPH]
Steve Krug gave an inspiring and enlightening Keynote presentation at Conversion Conference NY 2011, and we captured his wisdom using Instagraph technology for your viewing pleasure. Click to Enlarge What is the right conversion recipe for your business? Find out in the free online conversion video, “So What Kind of Website are You Running Anyway?”
Optimizing for Buyer Personas [Webinar]
Watch the full webinar on using buyer personas to deliver a high-converting website. Accelerating Your Online Business by Optimizing for Buyer Personas.
