There’s nothing like an arch nemesis to get the “good guys” motivated and engaged in a quest. If you are trying to get your conversion project approved, consider finding a competitor who seems to be making all the right moves. This is the topic of my new column on Search Engine Land How To Get […]
These are the stories that caught the eye of TheConversion Scientist last few weeks.
The new edition of Landing Page Optimization covers lots of ground without being cumbersome.
Here are five ways companies use conversion, search, and testing make winning look easy online.
Based on Myers-Briggs research, there are at least four major personality modes, or personas that your website must communicate with: Competitive, Methodical, Spontaneous and Humanist.
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my […]
Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. They come to you for a solution. The […]
These are the stories that caught my eye last week. If you are a curious marketer looking to learn more about conversion, please subscribe my weekly recommended reading list, For Further Study. The Product Page 2012: 7 Must-Test Elements Feb 27, 2012 08:22 am @TheGrok says “Test your product headline to be benefit oriented as […]
Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts. Get Real Look at the Big Picture Triangulate and Iterate I captured this instagraph at Conversion Conference West 2012. FULL SIZE
BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand. Clearly, he knows something about how to communicate. Part of his presentation […]
