How does engagement affect conversion rates? Could it impact them positively or negatively? Is it possible to increase conversions by decreasing engagement? We’ve just finished some very interesting research here at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us […]
Dennis van der Heijden is in an enviable position. He is able to see the results of hundreds of split tests through his awesome split testing service, Convert Insights at Convert.com. He’s noticed a few things about how successful businesses are at finding winning tests. These numbers plus his ideas on why some have tests […]
My blog looks awesome on iPads with Flipboard. Watch the video and see how yours can, too. It was a Saturday. I was painting the walls of one of our bathrooms. The new color really brought out the tile we’d had installed the week before. Otherwise, things were pretty quiet around the house on this […]
Someone once said, “The definition of insanity is to pet a dog that is on fire.” Someone else once said, “The definition of insanity is doing the same thing over and over and expecting different results.” “Every click is a promise you must keep.” Stop doing the things that don’t work over and over. Why […]
I just got back from Content Marketing World and wanted to share my notes from one of the presentations with you. Andrew Davis gave the audience at nice overview of the concepts he champions in his new book Brandscaping, concepts that can fundamentally change the success of your brand today and in the coming years. […]
My daughter was complaining about the ellipsis (also known as the “…”) and how it could be a very unhelpful bit of punctuation. As a teenager, she is quite astute at finding things to complain about. The ellipsis, she contends, requires the reader to fill in the thought hinted at by the little trio of […]
I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World. The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website. That means […]
In this video, four experts give free advice to the owners of one website: Brian Massey, Andrew Davis, Josh Miles, and Todd Wheatland.
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Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly. CLICK TO ENLARGE Define Success Explore before you refine Less is More Words Matter Fail Fast Start Today More Infographics [bookpromo]
