Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there […]
Watch our in-demand webinar “Chemistry of the Landing Page” to find out what turns a typical landing page into a high converting landing page. We include answers to questions that we couldn’t cover in the webinar.
Let’s talk about your career as a marketer. Let’s talk about your power in an organization. Let’s talk about your ability to make things happen in a very real and salary-building way. Marketing is seen as important by CEOs. However, the marketing department is often not seen as important. We are too often seen as […]
One of my favorite online videos of all time imagines how Microsoft might have re-designed the original iPod packaging. The comments on YouTube indicate that this was actually made by Microsoft to illustrate the problem with Microsoft’s policies. MS iPod Parody Landing Pages go through the same process and end up completely missing their intended […]
It was a pleasure to spend some time with Craig Sullivan, the pleasant but focused Scotsman now residing in the UK. He’s not a man to mince words, but he knows his stuff, so he’s earned the right to be cranky when he comes across the websites of companies that just don’t get it. You […]
I’ve got some eye-candy and ear-hums for those of you who hate reading. My tour of Europe (Frankfurt, Germany to Stockholm, Sweden) yielded a variety of media. Our brains are good at ignoring the typical so that we don’t miss the life-threatening: Wind on the grass vs. the steps of a predator. Per Axbom Lab […]
They friend you. They fan you. They pin you. We love our social media tribes. But how often to they customer you? How often do they buy, subscribe, or register? When you get customered, your business grows, you gain another social influencer, and you get proof that your social media strategy is delivering what your […]
The picture below illustrates all too well the dangers of running a website without some kind of conversion optimization effort. What you are seeing is the office where an un-optimized website was hosted. The site was designed by an agency that let the charismatic CEO influence the design. Unfortunately, little attention was paid to the […]
Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don’t people read? This presentation introduces you to two “bouncers” in the human brain that keep marketing messages from penetrating and tells you what to do about them.
While I think we look smashing in our lab coats, I can’t say that I’ve ever thought of what we do as “Sexy.” Conversion Science is exciting, challenging and perplexing, a perfect combination for the trained and curious person drawn to this kind of work. But sexy? Writing in The Harvard Business Review authors Thomas […]
