When the Arizona PBS station asked Lon Safko to do a first-of-its-kind special on social media, they didn’t know what they were getting in to. Lon knew that this was going to be a throw-down between social media vs. traditional media, measured in donation dollars. Believe it or not, KAET AZPBS does not do an […]
Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. The big red button. Valentine’s Day is an emotional time, even for a Conversion Scientist. It is a time in which we, like so many people in love, celebrate beautiful […]
Solving the “Subject Matter Expert Problem” Getting right traffic to the right page is critical if you want high conversion rates. The right content is the way to get the right traffic to your pages. But, content is a pain in the nether regions to create and get approved, is it not? “Our subject matter […]
The city of Austin sent shockwaves throughout the world on Wednesday, declaring themselves the “Conversion Capital of the World.” The response from Sochi, Russia, home of the 2014 Winter Olympics was swift.
In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test. In my latest article on Marketing Land, I share the steps necessary to help you get the results […]
We all know the recipe for success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for Imagining the content Developing the content Reaching potential prospects frequently with it Collecting the leads Qualifying them Getting them to sales Maintaining all of […]
Find out how to use images and copy to focus your visitors’ attention and increase your conversion rate.
A Christmas card is like a landing page in many ways. How we choose a card offers many website optimization lessons.
What parts of your ecommerce product page are seen in the crucial first seconds of a visit? What’s the worst and the best thing that could happen to your e-commerce site? The answer is that a Conversion Scientist tried to buy something from you. It’s good because, we are very likely to write about our […]
It’s time to stop boring people with how good your open rates and click-through rates are. Tell them what each and every person on your list is worth in dollars by measuring Revenue per Recipient (RPR). When you track the results of your emails down to the dollar, you track your own value down to […]
