An article in the Gardian says, “Brands need to think like publishers to build effective content marketing work flows and outcomes including applying the science of accepted newsroom practices.” For an overworked, understaffed marketing department, this is a daunting thought. This audio program will show you how to turn up the frequency and quality of […]
Of all the strategies you’re using to grow your revenue this year, is Conversion Optimization in the mix? It could be.
Call tracking is what happens BEFORE the call. Conversation Analytics is what happens ON the call. The Convirza (formerly LogMyCalls) Conversation Analytics uses sophisticated speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls. McKay Allen shared the results from those Conversation Analytics in this incredible infographic. Some interesting […]
Marketing Batteries: These are powerful online devices that can actually store attention. Marketing batteries get charged up on the attention that you pay for by running ads, by investing in SEO, by doing press releases, by blogging, by creating webinars. All you have to do is tap into them after they are charged. Customer Batteries […]
In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think […]
We have begun tracking the Heartbleed Bug across the Internet, and wanted to update you with information to help you minimize the impact on your conversion rate and your sales. The Heartbleed bug is a major setback for ecommerce sites, online services, and subscription sites, even if your site is not affected by the bug. […]
This number — The Basic Unit of Upside, or BUU — offers simple insight into the effect of website optimization on your business. My new Marketing land article answers some burning questions for your business. If these questions aren’t burning in your mind, then why not? Click for a Conversion Rate Upside Report that does […]
My presentation “The Chemistry of the Landing Page” has been seen by thousands of (lucky?) marketers and business people. I think it’s one of my best. The reason I think it is so popular is that it’s different every time. Each time I do it, I critique a different bunch of actual landing pages. I […]
The Conversion Upside Report tells you what gains an optimization plan would give you. We’ve redesigned our Conversion Upside Report so you can more quickly understand how much you should be investing in website optimization. We’ve used color and short commentary on six different criteria to help you understand where your site is on the […]
We test just about everything we can here at Conversion Sciences. We are always surprised by what new technologies teach us about people, even if the technologies aren’t widely available. We’ve been fortunate to participate in a trial of the new oPhone, a device manufactured by Vapor Communications. The oPhone transmits scent across the Web, […]
