Sometime in the next eight days, Conversion Sciences will have published the 300th article on The Conversion Scientist blog. Every one of them is amazing, of course. While some of them were written by amazing guest contributors, I combed through over 200 of them to find the nine that I think you should read now. […]
Here we thought we were the only ones who loved a good periodic table. Data collected from Convirza based on millions of phone calls analyzed in the first quarter of 2014 answers the critical question: what are the differences between a converted call and a non-converted call? McKay Allen shared the results from this study […]
Well-heeled travelers will enjoy a private guided tour of the world’s various wine-making regions. Colin Simpson of Into the Vineyard arranges these advantures for them. Into the Vineyard tours are tailored and personalized to the individual, setting themself apart from other packaged, run-of-the-mill wine vacations. Colin came to us with a landing page built on […]
There are few challenges more daunting than mailing to a purchased email list. In fact, I usually recommend against it. Nonetheless, it is often the only way to access a specialized audience, and list purveyors continue to lie about the value of their list. If you are creating landing page for an offer to a […]
The audience for any website is unique. In fact, it would be presumptuous to conclude that two websites selling the same or similar product are going to have equal successes. If this were the case, where would the challenge be? And what would we be doing for a living? This is why we let your […]
In this presentation, I talk about predicting the future. The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work. Because, really, all of us are predicting the future. When we’re building our sites […]
If Psychology is the practice of understanding a person through their actions and behaviors, isn’t website optimization pretty much the same thing? The folks who invited me to speak at the Chinwag Psych Conference in London think so. Here’s why. What a person says they are feeling and thinking doesn’t let a psychologist know what […]
We publish a lot on our blog every week. That’s a lot to keep up with. And then there is everyone else offering brilliant, helpful and overwhelming tips and how-to articles. We’ve made things simpler, and (we hope) a little fun. We’ve created a mini course from articles on the Conversion Scientist. We’ve selected the […]
I do a lot of interviews. I love doing them, especially when they are on my favorite subject: me. However, I must admit feeling a bit of trepidation at the thought of being interview by “The Web Pshychologist“, Nathalie Nahai. After all, her job is to peel back the layers of your marketing program until […]
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