Team, tech, process and scale: these are the primary components shared by Tania Shershin of Homeaway at the Which Test Won Live Event in Austin, Texas. We captured the high-points of her presentation live in this instagraph infographic. If you want to create a culture of testing in your organization, here is a roadmap to […]
High shopping cart abandonment rates are frustrating. So, we rounded up 10 eCommerce checkout usability techniques to charm your visitors into shopping on your site again and again! There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the […]
Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at the UnGagged Unconvention. Use the discount code SCIENTIST for a reduced rate. Imagine […]
Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results). When the questions are about the statistical significance of your marketing results, you’ve got a winning combination that will really take you places. So, what are a couple of good questions […]
My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like […]
“Risk reversal” turns “risky” into “safe.” Find out how on ecommerce site is using risk reversal strategies to increase conversions and sales.
When we stand up a website, perhaps the most valuable question we can ask about our visitors is, “What triggered them come to our website? What problem are they trying to solve?” The question is different when someone comes on their smartphone. The question is, “What triggered them to come to our website from where […]
SwellNoMore is one business that changed its cart for technical reasons, and ended up changing their visitors behavior in the process. How many steps should your checkout process have? There are conflicting theories. Some believe that every click, every step offers visitors another chance to abandon the process. They believe that the checkout process should […]
Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past. […]
There are two broad categories of visitors to your site. Understanding them will make you a better at conversion copywriting. You’ll deliver copy, offers and landing pages that perform. By “better” I mean “money generating” or “lead generating.” Interested? We recently completed a test for one of our clients that generated a 42% lift in […]
