It’s like a virus on the web: Rotating Headers, also called “Carousels” or “Sliders”. Designers recommend them. Content Management Systems provide widgets to implement them. And everyone is copying their competitors, which makes them spread. Those of us that test websites know one thing: We can almost always get a higher conversion rate with a […]
One of the best way to capitalize on traffic coming from search ads is by getting the search landing page right. Full hour of training.
Michael Brenner says that the future Content Marketing is entertaining. This infographic summarizes what he means by that.
Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.
We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “backup” your Google Analytics information. I […]
The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions […]
The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied […]
What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer is number one. Number two is an About Us page. Number three is a typical […]
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have […]
An instagraph infographic captured of Rand Fishkin’s excellent presentation on the changes in SEO at Business of Software USA.
