The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resources in place and is making recommendations to businesses to help them become mobile-friendly. The recommendations will not help […]
We came across this infographic from ecommerce-platforms.com, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more money from what you have. It is about getting more currency from the investments you’ve already made. Today […]
In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The […]
The long-scrolling flat style landing page is all the rage this year. This style of landing page suffers from some problems, however. Large background images slow load time. Information is presented in small bites. Sometimes more copy is needed. Banded sections often look like the bottom of the page, reducing scrolling. With the right approach, […]
Elliott asked the question, “Isn’t mobile-friendly like being pregnant?” during my SEMRush webinar Mobile Test Results: What Mobile Web 2.0 Will Look Like. His point was that Google, with its Mobilegeddon update, will grade you as mobile friends or not. I would turn that question around. “Is your mobile website Google-friendly and is it visitor-friendly?” […]
Oli Gardner will make you blush when he rips your landing page copy from its safe HTML home and shows you what it says as a plain text file. I got to thinking, what if we just pulled the images from your website? Would they be able to tell the story of your value proposition? […]
What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t reflect reality when rolled out to the website. So, how much faith should […]
How a B2B eCommerce company used a stepwise strategy for their website redesign and got 250% more leads before they were done. We recently began the split-testing process for a B2B eCommerce company. This is only remarkable because we signed this deal over a year ago. What happened to delay testing so long? A website […]
Here are my instagraph notes taken live as Tim Ash gave his keynote presentation at the PPC Hero Conference in Portland Oregon.
What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, Texas just south of the Conversion Capital of the World. […]
