One of my most requested and highest rated presentations for online sales is The Chemistry of the Landing Page. It’s part of our Conversion Course. The elements combine to make an effective landing page. Here’s the equation for a successful landing page: This formula tells us that an effective landing page takes a Web Page […]
One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. Often my favorites didn’t win. Nonetheless, headlines are one of our […]
Joel the Conversion Scientist gives away everything he has learned about the mobile web in this replay of his Mobile 2.0 Judgment Day webinar.
Brian Massey does a live markup of an OK Cupid dating profile using the same criteria that he uses when critiquing a business landing page. Conversion Sciences employee Megan Hoover has agreed to be the test subject, using conversion optimization techniques on her dating profile. There are five key takeaways that you should consider on […]
How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activity, not a tool that gives us answers. It’s […]
The mobile web is evolving. Here are Joel Harvey’s recommendations for websites to be prepared for mobile web 2.0.
A shocking graph; The power of compound interest; What 7% a month growth gets you. I had to study the graphic two or three times before my brain registered what it was saying. We recently enacted a new retirement plan here at Conversion Sciences — a Safe Harbor 401(k) for you odd ducks that find […]
An effective conversion optimization team requires a set of players with special capabilities. Here is the CRO team structure that we put behind each of our clients at Conversion Sciences. We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents […]
It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon. He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk […]
The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. […]
