How Motion in Business Videos Affects Viewer Attention
Business videos engage because they move. However, motion at the wrong time can reduce the success of your video pages.
Entries by Brian Massey
How Faces Influence Video Marketing
When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be […]
Using Business Video to Solve the Subject Matter Expert Problem
Think about making business video for your internal teams, so that one video can turn into a whole bunch of other kinds of content.
Business Video Intros Chase Viewers Away in the First Seconds
Headlines and calls to action are important to business video, but there is one mistake that cannot be overcome.
Video Hosting: Why YouTube is the Wrong Choice
Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Watch all lessons in this series on converting with video. […]
Why Conversion Optimization is so Important
A conversion is symbolized by a blue line that separates your visitors from their. This video shows how Conversion optimization works.
What is a Conversion Scientist? (Video)
Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good? “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit […]
It's Too Late to Optimize
For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s […]
“Quick and Easy” is not a Value Proposition [PODCAST]
Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.
Why Our Website Redesign Wasn’t a Disaster [WEBINAR]
On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referrals). Any significant drop in traffic or conversion rate will hit our bottom line hard. It’s still early […]
